When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine.
Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.
That’s one of many...
LLM optimization (LLMO) is all about proactively improving your brand visibility in LLM-generated responses. And it’s becoming a hot topic…In the words of...
Last year, we published a children’s book about SEO.We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the...
