This release is a landmark event because we migrated MozBar to V3 of the Moz API. As software developers & marketers, we wanted to show first-hand how bringing products to life with our new API architecture is easier than ever, building endpoints that will make accessing data a breeze.
One of the perks of building on our new framework is that Moz Pro subscribers now get access to Moz’s exclusive Brand Authority metric. This game-changing stat will now sit alongside our often-referenced and industry-leading metrics, Domain Authority and Page Authority, on the MozBar.
From a personal standpoint, I have been using the MozBar in some shape or form throughout my career as an SEO, whether to gain competitive insights at a glance or to comb through a list of URLs for link building initiatives. After joining Moz earlier this year and learning the team wanted to rebuild MozBar to deliver even greater value to our community, we worked to improve upon past iterations, blend the overall UX with the fresh new look of Moz Pro, and introduce shiny new features to spark the curiosity of SEOs old and new.
With all that jazz and excitement out of the way, let’s get into the nitty gritty to see what’s available in this new version of MozBar.