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15 American Cities Where Younger Business Owners Are Thriving


Sean Pavone / Shutterstock.com

Editor’s Note: This story originally appeared on Simply Business.

Business ownership among younger Americans is on the rise, especially in certain parts of the country.

Traditionally, older Americans have been more likely to own businesses, thanks to greater experience, financial resources, and professional networks. However, entrepreneurship is increasingly attracting younger Americans, who now view it as a viable career path.

Over the past several years, economic and workforce shifts have fueled record-high levels of new business applications, reflecting, in part, a surge of entrepreneurial interest among younger workers.

According to recent U.S. Census Bureau data, nearly 3 out of every 10 business owners nationwide are under 40, and just over 6% of workers under 40 now run their own businesses.

To find the cities with the most young adults aiming to be their own boss, researchers at Simply Business analyzed data from the American Community Survey. Find details on the methodology at the end.

Here are the top cities where young business owners are thriving.

15. Tulsa, OK

Downtown Tulsa, Oklahoma
Kit Leong / Shutterstock.com
  • Share of all business owners who are under 40: 31.9%
  • Share of all workers who are under 40: 47.7%
  • Share of workers under 40 who are business owners: 7.3%
  • Share of all workers who are business owners: 10.9%
  • Total business owners under 40: 20,226
  • Total business owners: 63,313
  • Total workers under 40: 276,177
  • Total workers: 579,310

14. Jacksonville, FL

Jacksonville, Florida
ESB Professional / Shutterstock.com
  • Share of all business owners who are under 40: 32%
  • Share of all workers who are under 40: 45.7%
  • Share of workers under 40 who are business owners: 7%
  • Share of all workers who are business owners: 10%
  • Total business owners under 40: 29,553
  • Total business owners: 92,427
  • Total workers under 40: 424,526
  • Total workers: 928,685

13. Las Vegas-Henderson-North Las Vegas, NV

Las Vegas Skyline
littlenySTOCK / Shutterstock.com
  • Share of all business owners who are under 40: 32.1%
  • Share of all workers who are under 40: 46.4%
  • Share of workers under 40 who are business owners: 6.8%
  • Share of all workers who are business owners: 9.8%
  • Total business owners under 40: 38,582
  • Total business owners: 120,374
  • Total workers under 40: 570,614
  • Total workers: 1,230,298

12. Dallas-Fort Worth-Arlington, TX

Dallas, Texas
Kevin Ruck / Shutterstock.com
  • Share of all business owners who are under 40: 32.1%
  • Share of all workers who are under 40: 47.9%
  • Share of workers under 40 who are business owners: 6.6%
  • Share of all workers who are business owners: 9.8%
  • Total business owners under 40: 141,634
  • Total business owners: 441,108
  • Total workers under 40: 2,161,707
  • Total workers: 4,516,423

11. Virginia Beach-Chesapeake-Norfolk, VA-NC

Virginia Beach Virginia Traffic
Khairil Azhar Junos / Shutterstock.com
  • Share of all business owners who are under 40: 32.7%
  • Share of all workers who are under 40: 48.5%
  • Share of workers under 40 who are business owners: 5.6%
  • Share of all workers who are business owners: 8.2%
  • Total business owners under 40: 31,364
  • Total business owners: 95,927
  • Total workers under 40: 564,755
  • Total workers: 1,165,240

10. San Antonio-New Braunfels, TX

San Antonio, Texas
f11 photo / Shutterstock.com
  • Share of all business owners who are under 40: 32.8%
  • Share of all workers who are under 40: 48.7%
  • Share of workers under 40 who are business owners: 7.1%
  • Share of all workers who are business owners: 10.5%
  • Total business owners under 40: 52,188
  • Total business owners: 159,137
  • Total workers under 40: 734,556
  • Total workers: 1,508,772

9. Memphis, TN-MS-AR

Memphis Tennessee
Sean Pavone / Shutterstock.com
  • Share of all business owners who are under 40: 33.4%
  • Share of all workers who are under 40: 46.4%
  • Share of workers under 40 who are business owners: 6.3%
  • Share of all workers who are business owners: 8.7%
  • Total business owners under 40: 23,177
  • Total business owners: 69,375
  • Total workers under 40: 370,357
  • Total workers: 797,338

8. Seattle-Tacoma-Bellevue, WA

Seattle skyline
Checubus / Shutterstock.com
  • Share of all business owners who are under 40: 33.5%
  • Share of all workers who are under 40: 49.9%
  • Share of workers under 40 who are business owners: 6.2%
  • Share of all workers who are business owners: 9.2%
  • Total business owners under 40: 71,784
  • Total business owners: 214,482
  • Total workers under 40: 1,163,748
  • Total workers: 2,333,585

7. Nashville-Davidson-Murfreesboro-Franklin, TN

Nashville, Tennessee
jdross75 / Shutterstock.com
  • Share of all business owners who are under 40: 33.7%
  • Share of all workers who are under 40: 48.5%
  • Share of workers under 40 who are business owners: 6.9%
  • Share of all workers who are business owners: 10%
  • Total business owners under 40: 40,743
  • Total business owners: 121,036
  • Total workers under 40: 586,436
  • Total workers: 1,208,944

6. Louisville/Jefferson County, KY-IN

Louisville Kentucky
Sean Pavone / Shutterstock.com
  • Share of all business owners who are under 40: 33.9%
  • Share of all workers who are under 40: 46.5%
  • Share of workers under 40 who are business owners: 6.6%
  • Share of all workers who are business owners: 9.1%
  • Total business owners under 40: 23,422
  • Total business owners: 69,098
  • Total workers under 40: 353,491
  • Total workers: 760,485

5. Grand Rapids-Wyoming-Kentwood, MI

Grand Rapids, Michigan
Suzanne Tucker / Shutterstock.com
  • Share of all business owners who are under 40: 35.2%
  • Share of all workers who are under 40: 49.1%
  • Share of workers under 40 who are business owners: 6.5%
  • Share of all workers who are business owners: 9%
  • Total business owners under 40: 23,376
  • Total business owners: 66,419
  • Total workers under 40: 361,926
  • Total workers: 737,702

4. Oklahoma City, OK

Oklahoma City skyline
Natalia Bratslavsky / Shutterstock.com
  • Share of all business owners who are under 40: 35.2%
  • Share of all workers who are under 40: 49.9%
  • Share of workers under 40 who are business owners: 7.4%
  • Share of all workers who are business owners: 10.4%
  • Total business owners under 40: 31,483
  • Total business owners: 89,326
  • Total workers under 40: 428,279
  • Total workers: 858,484

3. Austin-Round Rock-San Marcos, TX

Downtown Austin, Texas
Roschetzky Photography / Shutterstock.com
  • Share of all business owners who are under 40: 36.4%
  • Share of all workers who are under 40: 51.1%
  • Share of workers under 40 who are business owners: 8.3%
  • Share of all workers who are business owners: 11.6%
  • Total business owners under 40: 63,247
  • Total business owners: 173,631
  • Total workers under 40: 764,138
  • Total workers: 1,496,070

2. Fresno, CA

Fresno California
stellamc / Shutterstock.com
  • Share of all business owners who are under 40: 36.8%
  • Share of all workers who are under 40: 49.6%
  • Share of workers under 40 who are business owners: 7.7%
  • Share of all workers who are business owners: 10.4%
  • Total business owners under 40: 21,041
  • Total business owners: 57,157
  • Total workers under 40: 273,115
  • Total workers: 550,794

1. Birmingham, AL

Birmingham, Alabama
ESB Professional / Shutterstock.com
  • Share of all business owners who are under 40: 37.1%
  • Share of all workers who are under 40: 46%
  • Share of workers under 40 who are business owners: 7.5%
  • Share of all workers who are business owners: 9.3%
  • Total business owners under 40: 21,674
  • Total business owners: 58,410
  • Total workers under 40: 289,236
  • Total workers: 628,684

Methodology

Business Data Analyst
Andrey_Popov / Shutterstock.com

The data used in this analysis comes from the U.S. Census Bureau’s 2023 American Community Survey PUMS 1-Year Estimates.

To determine the locations with the most young business owners, researchers at Simply Business calculated the share of all adult business owners under 40 years old. In the event of a tie, the location with the larger total number of business owners under 40 was ranked higher.

For relevance and improved comparability across geographies, individuals who did not work or report income in the past 12 months were excluded from the analysis.

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